What we do
Most of the executives are not involved with the acquisition effort, even though it’s the highest expenses of the company and key factor to succeed.
Mentoring 1:1 is a service I’m offering to executives C level + in order to enrich their knowledge and understand better growth and acquisition, whether they are CEOs, CFOs, Investors or any kind of entrepreneurs.
This knowledge is crucial and not just nice to have.
When you, the CEO, understand your acquisition challenges, you hire better, you manage these people better and you can evaluate the quality of the work that is done.
Mentoring 1:1 is a program that contains:
Search engine marketing (Paid search)
Google ads, Bing overview
How to understand the growth potential for your brand in search activity
How it works? Auction system, bidding strategies and budgeting
How to evaluate the quality of your SEM activity
Facebook / Instagram
How facebook works? The power of FB’s conversion pixels
What is lookalike campaigns
How it works? Targeting options, Common KPIs
How to increase brand awareness in Youtube & How to measure it
How to make Youtube a positive ROI acquisition channel
Measurement & Attribution modeling
Google display network
What is Google display network and where we can meet there potential clients?
Gmail, Google play, Youtube, Admob
Twitter, Linkedin, Outbrain/Taboola, pinterest, Reddit
Understand the targeting options of each advertising platform and how you can reach new users to your funnel
Understand Google analytics
How its all connect & Attribution model
Understand the challenges of attribution
View- through conversions – how to track them?
We can review your multi channels activity, and not just one channel.
In this way we provide holistic review that look at the whole picture.
We are familiar with a lot of case studies from various industries. The more you see the more you know. Imagine the quality of the service you get from an experienced Doctor VS a junior one?
Our goal is to scale up your sales, Not your spent, or at least scale it up for the right reasons